What are the most important weaknesses of the environmental optimist position?

The exposition gives a genuinely stable study of the natural self assured person position. Be that as it may, it additionally has various significant downsides. The article refers to a dangerous atmospheric devation as the proof of insufficiency of ecological hopefulness. Be that as it may, there is as yet a discussion going on in logical circles concerning the reasons for an Earth-wide temperature boost. There is no influential proof that an Earth-wide temperature boost is incited by human action. Subsequently, refering to a dangerous atmospheric devation for instance of insufficiency of ecological good faith is a hazardous procedure. The subsequent contention used to discredit natural hopeful person position is defined in a befuddling way. It isn't before the center of exposition that the real case is made in an understandable way. The case itself is debatable: the exposition expresses that in the ecological hopeful person see, there is a constructive relationship between's the economy and the earth; notwithstanding, proof demonstrates in any case. The article underpins this announcement by indicating negative causal connection between financial turn of events and contamination. Be that as it may, the article commits an authentic error by posting China and India as created nations; actually, they are creating nations with low ecological gauges and high modern yield, in this way they are among biggest supporters of contamination. Commercialization is additionally refered to as a difficult that is getting enhanced as opposed to comprehended by modern turn of events. In any case, the paper overlooks the continuous move from material qualities to post-material qualities (e. g. solidarity, national self-distinguishing proof, network, culture and so forth ) that is occurring in numerous European nations and gets on in the U. S. This pattern may be the defining moment in the relations among mankind and condition. In this manner, ecological good faith stays a solid hypothesis.

Sample of Job Advert, Job Description and Person Specification

Employment advert Kane ltd. is a privately-run company organization with 8 nearby outlets for dress. Aside the 8 outlets, they additionally have an office in San Gwann. The organization is selecting individuals as: CUSTOMER CARE OFFICER (REF: 71193) The up-and-comer ought to have in any event 6 O’Levels including Maltese, English and another dialect, 2 years involvement with this activity job, be efficient, be capable, be acceptable to work in a gathering just as taking a shot at their own, have ECDL, have great relational abilities and are eager to work. Great conditions are given to the chose up-and-comer just as rewards each June and December.Applicants ought to send their CV appended with an application letter by not later than 30th December 2012 to: [emailâ protected] COM or send by means of mail to: Mr. T. Bajada HR Manager Main Street San Gwann Job portrayal KANE CUSTOMER CARE OFFICER (REF: 71193) The individual having this activity will have a few obligations, for exa mple, accepting calls, taking messages, managing guests, documenting, copying, helping to the client care collaborators and aide and report to the client care director Mr. J. Schembri. This is an administrative activity on level 2 and the chose up-and-comer is to work in the new structure in San Gwann.The client care official will have obligations, for example, ? Noting calls ?Taking messages ?Dealing with guests ?Filing ?Photocopying ?Typing reports ?Sending reports to the director to tell him about grievances ? Document reports in suitable records ?Type, send and get messages ?And different obligations The client care official needs to work with other client care officials also with the client care director. The candidate must have O’Level standard of training, ideally Maltese, English and another dialect and have ECDL.Name of complier: Roxanne Bartolo †HR Assistant Name of approver: Ms. P. Pace †HR supervisor Date of issue †third December 2012 Person detail KANE CUSTOMER CARE OFFICER (REF: 71193) Post title: client care official (Ref: 71193) Grade: administrative level 2 Date: third December 2012 CRITERIA ESSENTIAL DESIRABLE Qualifications ?O’Levels †English ? †Maltese ? †Another dialect ? ?ECDL ? Experience ?2 years experience ? Social aptitudes ?Multi-entrusting ? ?Dependable ? ?Composing ? Demeanor and character ?Calm ? ?Brilliant character? Individual conditions ?Fulltime ? ?Can work after some time ?

RA Selection Day 8 Beyond

RA Selection Day 8 Beyond On Selection Day 8 (Thursday), I wore a skinny tie, and worked with Mari and Prof. Patrick Henry Winston. Winston is what we at MIT call a lifer he received 3 degrees from MIT (SB 65, SM 67, PhD 70) and was the Director of the MIT Artificial Intelligence Laboratory (AI Lab) for 25 years. He was the undergrad academic/research advisor for three of my friends, all on their way to Doctorates in AI. He also wrote the text book I used for 1.00: Introduction to Computers and Engineering Problem Solving and teaches 6.034: Artificial Intelligence. I think its pretty cool that faculty are involved with the admissions process. Many noted MIT professors have helped to select the freshman class while Ive been involved, such as Wolfgang Ketterle and Don Sadoway (among many others). The following day (Friday), I did not wear a tie for the first time in more than a week. Yes, the regular action selection committee for domestic applicants has ended. I spent much of the day discussing and planning for MITs new viewbook, as well as preparing for Campus Preview Weekend. You might ask, so selection is over, why cant I have my decision? What happens now? Well, as youve read, there is randomness built into our admissions process, from the reading to the selection subcommittees. The final step ensures consistency and fairness: all of the decisions are reviewed by a small team lead by Dean Marilee Jones. The vast majority of decisions from the selection room will be upheld; some decisions will be changed (one way or the other) if they seem inconsistent with the process. This is a good thing for you, one more way that we make sure there are no mistakes, and that everything is appropriately considered. In parallel, the international process continues. Next weekend, well do international selection, sure to be extremely difficult. As I have previously written, the international admissions is extremely rigorous. Ive been reviewing international applications all day, and I must say I am impressed. Even for those of you for whom we dont have enough room for at MIT, I know youll be a big success wherever you end up. Another process that continues in parallel is the financial aid process. For those of you applying for financial aid which I assume is most of you Daniels blog is required reading. In short, lots going on as we race toward the mailing of decision letters in mid-March

Analysis Of Hanley s Everyday Things - 1421 Words

Summarize: The main argument in Hanley’s Everyday Things in Premodern Japan, is that the standard of living is an inaccurate way to evaluate the pre-industrialization of Japan. Hanley breaks down her argument by explaining it in three suitable subparts. She explains that the standard of living is an insufficient way to indicate how people lived during that period, an insufficient way of examining sine qua nons of the industrialization, and an insufficient way to set side by side with other industrialized states during that period. Explain: Hanley makes arguments to justify her alternative, but she first uses a method that is diabolical. She first presents the current method that economists uses to compare states and then she shows how it is insufficient to use it. The term standard of living is broke down by Hanley and then opens way for her alternative to comparing states during the period of pre-industrialization. Hanley first undermines the (GDP) standard of living, and thus gives a logical reasoning why it is inaccurate to use when comparing states. The standard of living is used by economists to evaluate the â€Å"quantities of goods and services available for consumption†(Hanley, 1997). She then explains, it is good to use the standard of living method in modern nations, but then explains, â€Å"the standard of living is only as good as the data used to calculate it†(Hanley, 1997) She is clearly stating that method of standard of living, is only good if you have theShow MoreRelatedKnowledge Value Chain4146 Words   |  17 Pageswhich should be measured by the core competence of corporation. This article also provides a cross-reference for e-commerce researchers and practitioners. Knowledge and knowledge management Knowledge vs information Knowledge refers to an observer s distinction of ``objects through which he brings forth from the background of experience a coherent and self-consistent set of coordinated actions (Zeleny, 1987). Through the process of distinction, individual pieces of data and information becomeRead MoreEssay on Mount Cedar Technologies10813 Words   |  44 PagesMount Cedar Technologies Inc. Case Study Analysis By BDFP Consulting Prepared by: Barbara Boliver Doug Rouillard Fahnia Thomas Patrick Delaney Publication Date: 3/1/2012 Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........1 Chapter One: Mission Statement, Goals and Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........2 Chapter Two: Evaluate the Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..............4 Chapter Three: Effective and Motivating Techniques†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........†¦9 ChapterRead Moreworking memory18399 Words   |  74 Pagesstands, as so often in science, on the shoulders of predecessors. What the earliest workers did not have were the tools provided by modern neuroscience. Nonetheless, their work is a good place to begin. Comprehension Check: 1. Give an example of an everyday situation in which you would need to use working memory. 2. If working memory were a capacity of a computer, what component might it correspond to, and why? 2. FROM PRIMARY MEMORY TO WORKING MEMORY: A BRIEF HISTORY The notion that there is a distinct

Witty Valentines Day Quotes and Quips

Set aside those mushy, sentimental words of love. Valentines Day is the perfect occasion to tease your lover with the naughty humor of these quotes. Funny words may bring a smile, but witty jabs add a spark to the relationship. This Valentines Day, roll on the floor with laughter. Helen Rowland: A husband is what is left of the lover after the nerve is extracted. Brendan Francis: A man is already halfway in love with any woman who listens to him. Miguel De Cervantes: Absence: that common cure of love. Aerosmith: Falling in love is so hard on the knees. Author Unknown: If love is blind, why is lingerie so popular? Laurence J. Peter: Its better to have loved and lost than to do forty pounds of laundry a week. Henny Youngman: Ive been in love with the same woman for forty-one years. If my wife finds out, shell kill me. Jonathan Swift: Lord! I wonder what fool it was that first invented kissing. Cathy Carlyle: Love is an electric blanket with somebody else in control of the switch. Jules Renord: Love is like an hour glass, with the heart filling up as the brain empties. W. Somerset Maugham: Love is only a dirty trick played on us to achieve continuation of the species. Woody Allen: Love is the answer, but while youre waiting for the answer, sex raises some pretty good questions. John Barrymore: Love is the delightful interval between meeting a beautiful girl and discovering that she looks like a haddock. Reed Bennet, Valentines Day: Love is the only shocking act left on the planet. William Caxton: Love lasteth as long as the money endureth. Richard Friedman: Money will buy you a fine dog, but only love can make it wag its tail. Charles Dickens: Never sign a Valentine with your own name. Albert Einstein: No, this trick wont work. How on earth are you ever going to explain in terms of chemistry and physics so important a biological phenomenon as first love? Henry Kissinger: Nobody will ever win the battle of the sexes. Theres too much fraternizing with the enemy. Erich Segal: True love comes quietly, without banners or flashing lights. If you hear bells, get your ears checked. Marie E. Eschenbach: We dont believe in rheumatism and true love until after the first attack. Oscar Wilde: Women are made to be loved, not understood. Henny Youngman: You can’t buy love, but you can pay heavily for it.

Darwin Destroyed the Concept of Human Specialness Free Essays

Darwin destroyed the concept of human specialness I would say I disagree quite strongly with the assertion that Darwin destroyed the specialness of humanity. For this relatively brief paper I am going to attempt to refute this claim and try to highlight some of the things that highlight how we have kept the same level of ‘specialness’ that we have always had. There are many people who would say that we humans are the only beings with full consciousness, in the words of a great many this would translate to having a soul. We will write a custom essay sample on Darwin Destroyed the Concept of Human Specialness or any similar topic only for you Order Now Humans surely have a soul-like property, a mind, something that separates us from the multitudes of lower species from the smorgasbord of earthly life. It isn’t my purpose for this paper to discuss whether or not we have a soul but I do intend to talk about what constitutes our mind, our selves. The fact that we as humans possess a high degree of consciousness to me spells a very special kind of existence. Can even our nearest intelligent creatures on the tree of life appreciate the magnificence of life? Can a chimpanzee sit back and admire the beauty of the sprawling life in the jungle? Does he marvel at his own bodies ability to repair itself after he has been in a bloody brawl with a rival? Can a dolphin be awestruck by the morning sun glistening on the surface of the water? Does he wonder what life would be like for him if he were one of those surface beings he often sees on boats in the ocean? Humans are extraordinary because, being the most advanced form of life on the planet, we possess brains larger than all other forms of life(save for some large mammals but even then ours are much bigger proportionally) With this we have evolved two magnificent features which can only set us worlds apart from and ahead of all other life forms. We have this amazing sense of self, sense of awareness- in a word -consciousness. This grants us the capability of knowing who and what we are (to a large extent anyway), and where we came from (Darwin is owed some credit in this field). It is the ability to see beauty in a sunset on a savannah, to hear the splendour in Tchaikovskys The Nutcracker, to read great works of literature and be able to travel the universe with our imaginations. The other great feature we have as a follow on from having large brains is the wonderful power of language. This splendid trait has gone hand in hand with consciousness to create the incredibly unique life form that homo sapiens has become. Our ability to understand the universe and our position in it is one of the glories of the human species. Our ability to link mind to mind by language, and especially to transmit our thoughts across the centuries is another (Dawkins 2008 p3) Our advanced cultures have truly become magnificent phenomena. We have complex, yet highly virtuous systems of ethics and values. Largely stemming from our aforementioned large brains and the use of language we have self evolved to create ways of living that set us apart from all the rest of earthly creatures, both those alive today and all the previous inhabitants of the earth including ones from bygone eras. Humanity is replete with themes of co-operation, love, compassion, altruism, sympathy for our fellow beings as well as for all other life forms. We have been capable of many such virtues for a long time, since we became human one could say. As John Eccles (1980 p204) reminds us, there are snippets of evidence that as far back as eighty thousand years ago Neanderthal man held ceremonial burials- a truly altruistic act. Or, as he also noted- the bones of two men dated from sixty thousand years ago which show they were incapacitated for up to two years yet they had been kept alive by caring tribes folk. There is other evidence from as far back as this of the compassionate behaviour between members of humanity and we all know only too well of absolutely countless examples of it in recent history and of course in present day. For all modern mans shortcomings and problems in our societies, we have always been gifted with a great sense of right and wrong, of cruelty and kindness. With this majestic property that is consciousness comes the boundless faculty of thought. We are capable to reason, plan, remember to a limitless degree. Technology today has become something we could never have imagined even one hundred years ago. We have invented the most ingenious and sophisticated equipment to be able to look inside our brains. Magnetic resonance imaging (MRI)scans and the more recent positron-emission topography(PET) scans are machines with wonderful capabilities for seeing goings on in the brain. We can monitor which parts of the brain are being used when we experience certain thoughts. We cannot however, as Ward highlights(2008 p147), even begin to monitor in advance what people are thinking. Our thoughts are far and away more complex and profound than any other animals (or machine) can hope to have and, importantly, remain ours and ours only. If we try to look at the bigger picture, the macroscopic view of things, are we still special? When we gaze up into the night sky and contemplate our place in the universe it is very easy to become overawed by the sheer scale of the cosmos and our relative minuteness in it. How can there be anything special about us when we are almost nothing in relation to the vast universe. I believe it is not that we are in the universe but that we are the universe. â€Å"Far from exposing human beings as incidental products of blind physical forces, science suggests that the existence of conscious organisms is a fundamental feature of the universe†(Davies 1992 p21). As Davies alludes to here humanity is actually an intrinsic part of the universe and, whether or not there are other advanced conscious beings far out in space, we are or are part of the pinnacle of life, of nature, and of the cosmos. If the universe is one giant living organism, a vast clockwork mechanism, a massive computer then we are its brain, its central cog, its CPU. I try to imagine the perspective of a person who would make a statement like the title for this essay. I can understand the point whereby humanity is seen as simply the result of a very long line of life adapting and developing or, to use the term elucidated and made famous by Darwin- evolution. Life is just mechanical, they might say they have learned from Darwin, it only instinctively drives to keep living. What’s so special about what is simply the as yet highest point of this unconscious , robotic like endeavour in nature. Are we more special than the animals below us on the food chain, or before us in eras like the dinosaurs. Was even the earliest amoeba not as special as us given its importance in the chain of events? This viewpoint, while largely correct in its facts and assumptions, doesn’t give any credence to what homo sapiens has become since he has evolved from the ape. Hopefully this paper has made some of a case as to why the two legged big brained organisms that we are have a deep specialness to them. Bibliography Davies, Paul. 1992. THE MIND OF GOD. London: Penguin Books Dawkins, Richard. 2008. MODERN SCIENCE WRITING. Oxford: Oxford University Press Eccles, John C.. 1980. THE HUMAN PSYCHE. Berlin: Routledge Ward, Keith. 2008. The Big Questions in Science and Religion. Pennsylvania: Templeton Foundation Press How to cite Darwin Destroyed the Concept of Human Specialness, Papers

Regard Customer And The Sales Objective †Myassignmenthelp.Com

Question: Discuss About The Regard Customer And The Sales Objective Answer: Introduction This report creates the market planning for launching a new product that is Bio-magnetic wrist watch in the Australian market that incorporates latest electronics technologies for the fingers touch and activities. The report analyzes the external and internal environment of the business is launching a new product in the market of Australia such as marketing, industry, competitors, consumers, company. The report also determines the main threats, opportunities, strength and weakness and the main problems that will be directed accessed in the plan, creating suitable strategies in order to implement a marketing strategy plan, determining the appropriate control techniques for marketing strategy plan and suitable measures to evaluate a marketing strategy plan. Steps of marketing plan According to Ernst et al. (2010), the marketing planning for launching Bio-magnetic watch in the market consist several steps which are explained below: Situational analysis Situational analysis is a collection of techniques that supervisor use in order to examine an organizations external and internal environment to comprehend the business potential, consumers and business environment (Hollensen, 2015). Micro-environment Micro factors are those factors which directly impact the organization. The main micro-factors which affect the company are as follows: Intermediaries The company can use various intermediaries which are the middlemen that are retailers, agents, distributing market service business for the watch. Customers The customers buy the product only when it fulfills their objective. Biomagnetic wrist watch helps the people in maintaining energy level rises and balanced. This watch offers a whole wellness by restorative nerves and improving the blood flow. Company launches an innovative product in order to attract the consumers in a wide range. Competitors According to Kapferer (2012), there are competitors in the market which also offer latest watches like a Mp3 watch which offer various features with the latest technology. So, the company should establish an effective method of accounting to bring better results. Macro-environment The macro factors which influence company are as follows: Demographic According to Kim et al. (2012), Australia is world 6 biggest countries in which over 85 percent lived in urban areas and approximately lived in the capital cities. The target of the company product is young generation aging from 20-35 years. Technological In Australia, there is a large number of opportunities for creativity are available. Thus, it also based on the companies that at what extent research and customer response prefer. Opportunities and issue statement The manager of a company should identify the major threats, opportunities, strength and weakness and the key major problems which will be accessed in the marketing plan of Bio-magnetic wrist watch: Threats Challengers with large worldwide availability and brand recall is a danger for the product Copy or duplicate of the watches Economic unreliability which states people will spend less Opportunities Company can increase its worldwide retail connection to involve more companies The product with its positioning can launch a luxury unique and innovative edition line of its watches by considering the latest technology in developing countries Strength The company provides lifetime warranty to its customers in order to gain the faith of the product The product holds high recall and product awareness in Australia Helps the people in keeping energy level up and balanced Weakness The company has low product recall in exceptional few markets like the UK which are their powerful markets The product has not been able to penetrate internationally and has fewer brand recall in comparison to industry innovators Major issues According to Leekha Chhabra Sharma (2014), the key issues or problems which will be addressed in launching a new product in the market are as follows: Determine market segments The major problem which will be addressed in the marketing plan is identifying the market segment for the product. Marketers utilize these market segments to build a target market for their product or service (McDonald Wilson, 2016). Thus, in order to market Bio-magnetic wrist watch in the market, it is important that company should customize the marketing and sales efforts to particularly reach the segment of the population that will buy company products. Differentiate a product Business needs to frequently distinguish their products from their competitors. For gaining the success in the market, business needs to be continually establishing new value and advantages in new product and services in order to remain in a market leader position. Marketing objectives Basically, there are two types of marketing objective which are explained below: Short-term objective The principle objective of the company is to enhance the sales volume of Bio-magnetic watches and build a superior goodwill of the product in the customer mind. Long-term objective According to McNally et al. (2011), the long term goal of business is launching a Bio-magnetic watches are as follows: Customer retention Enlarging large market share Initiating latest technological changes for the watches Marketing strategies Target segmentation The company will target on the basis of: Demographic: Age 6-65 years Social class: working class, middle class, lower level, students Lifestyle: culture-oriented, sports-oriented Positioning strategies The company can position its products by including the various factors such as product advantage, price, and quality, use and application (Matthiesen Phau, 2010). Branding strategies Branding means creating value for the customer and the main key strategies of Bio-magnetic watches: Define brand: For creating a strong brand, the company should look at the skills and expertise that business possess. Brand position: Bio-magnetic watches have unique and innovative benefits which will attract the customers with the special value proposition. Marketing mix strategies The marketing mix strategies for Bio-magnetic watches are: Product: Company launches a new product of wearable accessory that is Bio-magnetic wristwatch with the latest advancement and innovative features. Place: Company can sell their products to final users. The company can use a marketing channel in order to create interdependent companies engaged in the procedure of creating watches available for use or consumption by the consumer. Price: Company launching a new product for the special class of consumers, so the company can use value based pricing. Promotion: The company can sell their product to the customer by the several promoting sources such as advertisement, magazines and newspapers, sign board and feedback form. Action programs According to Taghian (2010), the Bio-magnetic watch has strong product benefits contrasted with current market offerings. To accomplish business goals, the company will offer innovative watch in a variety of plans at a recommended retail cost assumes $ 45. Promoting of the product will concentrate on the uniqueness of the Bio-magnetic watch and is weighted toward print and purpose of-procurement shows. Budget analysis The projected budget analysis of Australian multinational IT company: Projected profit and expense Profit $ Sales 15000 Revenue from other services 4000 Revenue from rent of Skateline ECP 25250 Revenue from rent of Escoot Scape Less: rental fee waived on purchase 12750 (1275) 55725 Expenses Promotional cost: Total event cost 20250 Physical store: Delivery charges 500 Leasing of unit with utilities 7500 Maintenance of PEVs 2750 Depreciation 6500 Manpower cost Salary of employees 6000 Other expenses Distribution of pay-outs 8595 52095 Net Profit (Sales-expenses) 3630 Measuring marketing effectiveness According to Wymer (2011), the major techniques used in order to control and monitor the marketing plan of Bio-magnetic watches are: Customer surveys: A survey with the first purchaser helps the business to identify the common features of customer who like the product, data which could use to strain marketing strategies. Pipeline tracking: This method can track that how many customers companies have in each phase and then compare it to what business estimated. Marketing reviews: Having marketing team such aseeting every week will give the review of the status of the product. This method focuses on attention from a different group of a person which can make an actual gap in noticing issues. Conclusion From this report, it has been concluded that marketing planning is very essential in launching a new product in the market. This report explains the market planning of launching a new Bio-magnetic wrist watch in Australia and describes all the essential elements that are necessary for the marketing planning of a new product such as marketing strategies, positioning, branding strategies and marketing mix. References Ernst, H., Hoyer, W.D. Rbsaamen, C., 2010. Sales, marketing, and research-and-development cooperation across new product development stages: implications for success.Journal of Marketing,74(5), pp.80-92. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Kim, K.H., Jeon, B.J., Jung, H.S., Lu, W. Jones, J., 2012. Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image.Journal of Business Research,65(11), pp.1612-1617. Leekha Chhabra, N. Sharma, S., 2014. Employer branding: strategy for improving employer attractiveness.International Journal of Organizational Analysis,22(1), pp.48-60. Matthiesen, I.M. Phau, I., 2010. Brand image inconsistencies of luxury fashion brands: A buyer-seller exchange situation model of Hugo Boss Australia.Journal of Fashion Marketing and Management: An International Journal,14(2), pp.202-218. McDonald, M. Wilson, H., 2016.Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. McNally, R.C., Akdeniz, M.B. Calantone, R.J., 2011. New product development processes and new product profitability: Exploring the economics role of speed to market and product quality.Journal of Product Innovation Management,28(s1), pp.63-77. Taghian, M., 2010. Marketing planning: Operationalising the market orientation strategy.Journal of marketing management,26(9-10), pp.825-841. Wymer, W., 2011. Developing more effective social marketing strategies.Journal of Social Marketing,1(1), pp.17-31.