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What are the most important weaknesses of the environmental optimist position?

The exposition gives a genuinely stable study of the natural self assured person position. Be that as it may, it additionally has various si...

Wednesday, August 26, 2020

What are the most important weaknesses of the environmental optimist position?

The exposition gives a genuinely stable study of the natural self assured person position. Be that as it may, it additionally has various significant downsides. The article refers to a dangerous atmospheric devation as the proof of insufficiency of ecological hopefulness. Be that as it may, there is as yet a discussion going on in logical circles concerning the reasons for an Earth-wide temperature boost. There is no influential proof that an Earth-wide temperature boost is incited by human action. Subsequently, refering to a dangerous atmospheric devation for instance of insufficiency of ecological good faith is a hazardous procedure. The subsequent contention used to discredit natural hopeful person position is defined in a befuddling way. It isn't before the center of exposition that the real case is made in an understandable way. The case itself is debatable: the exposition expresses that in the ecological hopeful person see, there is a constructive relationship between's the economy and the earth; notwithstanding, proof demonstrates in any case. The article underpins this announcement by indicating negative causal connection between financial turn of events and contamination. Be that as it may, the article commits an authentic error by posting China and India as created nations; actually, they are creating nations with low ecological gauges and high modern yield, in this way they are among biggest supporters of contamination. Commercialization is additionally refered to as a difficult that is getting enhanced as opposed to comprehended by modern turn of events. In any case, the paper overlooks the continuous move from material qualities to post-material qualities (e. g. solidarity, national self-distinguishing proof, network, culture and so forth ) that is occurring in numerous European nations and gets on in the U. S. This pattern may be the defining moment in the relations among mankind and condition. In this manner, ecological good faith stays a solid hypothesis.

Saturday, August 22, 2020

Sample of Job Advert, Job Description and Person Specification

Employment advert Kane ltd. is a privately-run company organization with 8 nearby outlets for dress. Aside the 8 outlets, they additionally have an office in San Gwann. The organization is selecting individuals as: CUSTOMER CARE OFFICER (REF: 71193) The up-and-comer ought to have in any event 6 O’Levels including Maltese, English and another dialect, 2 years involvement with this activity job, be efficient, be capable, be acceptable to work in a gathering just as taking a shot at their own, have ECDL, have great relational abilities and are eager to work. Great conditions are given to the chose up-and-comer just as rewards each June and December.Applicants ought to send their CV appended with an application letter by not later than 30th December 2012 to: [emailâ protected] COM or send by means of mail to: Mr. T. Bajada HR Manager Main Street San Gwann Job portrayal KANE CUSTOMER CARE OFFICER (REF: 71193) The individual having this activity will have a few obligations, for exa mple, accepting calls, taking messages, managing guests, documenting, copying, helping to the client care collaborators and aide and report to the client care director Mr. J. Schembri. This is an administrative activity on level 2 and the chose up-and-comer is to work in the new structure in San Gwann.The client care official will have obligations, for example, ? Noting calls ?Taking messages ?Dealing with guests ?Filing ?Photocopying ?Typing reports ?Sending reports to the director to tell him about grievances ? Document reports in suitable records ?Type, send and get messages ?And different obligations The client care official needs to work with other client care officials also with the client care director. The candidate must have O’Level standard of training, ideally Maltese, English and another dialect and have ECDL.Name of complier: Roxanne Bartolo †HR Assistant Name of approver: Ms. P. Pace †HR supervisor Date of issue †third December 2012 Person detail KANE CUSTOMER CARE OFFICER (REF: 71193) Post title: client care official (Ref: 71193) Grade: administrative level 2 Date: third December 2012 CRITERIA ESSENTIAL DESIRABLE Qualifications ?O’Levels †English ? †Maltese ? †Another dialect ? ?ECDL ? Experience ?2 years experience ? Social aptitudes ?Multi-entrusting ? ?Dependable ? ?Composing ? Demeanor and character ?Calm ? ?Brilliant character? Individual conditions ?Fulltime ? ?Can work after some time ?

Wednesday, August 12, 2020

RA Selection Day 8 Beyond

RA Selection Day 8 Beyond On Selection Day 8 (Thursday), I wore a skinny tie, and worked with Mari and Prof. Patrick Henry Winston. Winston is what we at MIT call a lifer he received 3 degrees from MIT (SB 65, SM 67, PhD 70) and was the Director of the MIT Artificial Intelligence Laboratory (AI Lab) for 25 years. He was the undergrad academic/research advisor for three of my friends, all on their way to Doctorates in AI. He also wrote the text book I used for 1.00: Introduction to Computers and Engineering Problem Solving and teaches 6.034: Artificial Intelligence. I think its pretty cool that faculty are involved with the admissions process. Many noted MIT professors have helped to select the freshman class while Ive been involved, such as Wolfgang Ketterle and Don Sadoway (among many others). The following day (Friday), I did not wear a tie for the first time in more than a week. Yes, the regular action selection committee for domestic applicants has ended. I spent much of the day discussing and planning for MITs new viewbook, as well as preparing for Campus Preview Weekend. You might ask, so selection is over, why cant I have my decision? What happens now? Well, as youve read, there is randomness built into our admissions process, from the reading to the selection subcommittees. The final step ensures consistency and fairness: all of the decisions are reviewed by a small team lead by Dean Marilee Jones. The vast majority of decisions from the selection room will be upheld; some decisions will be changed (one way or the other) if they seem inconsistent with the process. This is a good thing for you, one more way that we make sure there are no mistakes, and that everything is appropriately considered. In parallel, the international process continues. Next weekend, well do international selection, sure to be extremely difficult. As I have previously written, the international admissions is extremely rigorous. Ive been reviewing international applications all day, and I must say I am impressed. Even for those of you for whom we dont have enough room for at MIT, I know youll be a big success wherever you end up. Another process that continues in parallel is the financial aid process. For those of you applying for financial aid which I assume is most of you Daniels blog is required reading. In short, lots going on as we race toward the mailing of decision letters in mid-March

Saturday, May 23, 2020

Analysis Of Hanley s Everyday Things - 1421 Words

Summarize: The main argument in Hanley’s Everyday Things in Premodern Japan, is that the standard of living is an inaccurate way to evaluate the pre-industrialization of Japan. Hanley breaks down her argument by explaining it in three suitable subparts. She explains that the standard of living is an insufficient way to indicate how people lived during that period, an insufficient way of examining sine qua nons of the industrialization, and an insufficient way to set side by side with other industrialized states during that period. Explain: Hanley makes arguments to justify her alternative, but she first uses a method that is diabolical. She first presents the current method that economists uses to compare states and then she shows how it is insufficient to use it. The term standard of living is broke down by Hanley and then opens way for her alternative to comparing states during the period of pre-industrialization. Hanley first undermines the (GDP) standard of living, and thus gives a logical reasoning why it is inaccurate to use when comparing states. The standard of living is used by economists to evaluate the â€Å"quantities of goods and services available for consumption†(Hanley, 1997). She then explains, it is good to use the standard of living method in modern nations, but then explains, â€Å"the standard of living is only as good as the data used to calculate it†(Hanley, 1997) She is clearly stating that method of standard of living, is only good if you have theShow MoreRelatedKnowledge Value Chain4146 Words   |  17 Pageswhich should be measured by the core competence of corporation. This article also provides a cross-reference for e-commerce researchers and practitioners. Knowledge and knowledge management Knowledge vs information Knowledge refers to an observer s distinction of ``objects through which he brings forth from the background of experience a coherent and self-consistent set of coordinated actions (Zeleny, 1987). Through the process of distinction, individual pieces of data and information becomeRead MoreEssay on Mount Cedar Technologies10813 Words   |  44 PagesMount Cedar Technologies Inc. Case Study Analysis By BDFP Consulting Prepared by: Barbara Boliver Doug Rouillard Fahnia Thomas Patrick Delaney Publication Date: 3/1/2012 Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........1 Chapter One: Mission Statement, Goals and Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........2 Chapter Two: Evaluate the Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..............4 Chapter Three: Effective and Motivating Techniques†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........†¦9 ChapterRead Moreworking memory18399 Words   |  74 Pagesstands, as so often in science, on the shoulders of predecessors. What the earliest workers did not have were the tools provided by modern neuroscience. Nonetheless, their work is a good place to begin. Comprehension Check: 1. Give an example of an everyday situation in which you would need to use working memory. 2. If working memory were a capacity of a computer, what component might it correspond to, and why? 2. FROM PRIMARY MEMORY TO WORKING MEMORY: A BRIEF HISTORY The notion that there is a distinct

Tuesday, May 12, 2020

Witty Valentines Day Quotes and Quips

Set aside those mushy, sentimental words of love. Valentines Day is the perfect occasion to tease your lover with the naughty humor of these quotes. Funny words may bring a smile, but witty jabs add a spark to the relationship. This Valentines Day, roll on the floor with laughter. Helen Rowland: A husband is what is left of the lover after the nerve is extracted. Brendan Francis: A man is already halfway in love with any woman who listens to him. Miguel De Cervantes: Absence: that common cure of love. Aerosmith: Falling in love is so hard on the knees. Author Unknown: If love is blind, why is lingerie so popular? Laurence J. Peter: Its better to have loved and lost than to do forty pounds of laundry a week. Henny Youngman: Ive been in love with the same woman for forty-one years. If my wife finds out, shell kill me. Jonathan Swift: Lord! I wonder what fool it was that first invented kissing. Cathy Carlyle: Love is an electric blanket with somebody else in control of the switch. Jules Renord: Love is like an hour glass, with the heart filling up as the brain empties. W. Somerset Maugham: Love is only a dirty trick played on us to achieve continuation of the species. Woody Allen: Love is the answer, but while youre waiting for the answer, sex raises some pretty good questions. John Barrymore: Love is the delightful interval between meeting a beautiful girl and discovering that she looks like a haddock. Reed Bennet, Valentines Day: Love is the only shocking act left on the planet. William Caxton: Love lasteth as long as the money endureth. Richard Friedman: Money will buy you a fine dog, but only love can make it wag its tail. Charles Dickens: Never sign a Valentine with your own name. Albert Einstein: No, this trick wont work. How on earth are you ever going to explain in terms of chemistry and physics so important a biological phenomenon as first love? Henry Kissinger: Nobody will ever win the battle of the sexes. Theres too much fraternizing with the enemy. Erich Segal: True love comes quietly, without banners or flashing lights. If you hear bells, get your ears checked. Marie E. Eschenbach: We dont believe in rheumatism and true love until after the first attack. Oscar Wilde: Women are made to be loved, not understood. Henny Youngman: You can’t buy love, but you can pay heavily for it.

Wednesday, May 6, 2020

Darwin Destroyed the Concept of Human Specialness Free Essays

Darwin destroyed the concept of human specialness I would say I disagree quite strongly with the assertion that Darwin destroyed the specialness of humanity. For this relatively brief paper I am going to attempt to refute this claim and try to highlight some of the things that highlight how we have kept the same level of ‘specialness’ that we have always had. There are many people who would say that we humans are the only beings with full consciousness, in the words of a great many this would translate to having a soul. We will write a custom essay sample on Darwin Destroyed the Concept of Human Specialness or any similar topic only for you Order Now Humans surely have a soul-like property, a mind, something that separates us from the multitudes of lower species from the smorgasbord of earthly life. It isn’t my purpose for this paper to discuss whether or not we have a soul but I do intend to talk about what constitutes our mind, our selves. The fact that we as humans possess a high degree of consciousness to me spells a very special kind of existence. Can even our nearest intelligent creatures on the tree of life appreciate the magnificence of life? Can a chimpanzee sit back and admire the beauty of the sprawling life in the jungle? Does he marvel at his own bodies ability to repair itself after he has been in a bloody brawl with a rival? Can a dolphin be awestruck by the morning sun glistening on the surface of the water? Does he wonder what life would be like for him if he were one of those surface beings he often sees on boats in the ocean? Humans are extraordinary because, being the most advanced form of life on the planet, we possess brains larger than all other forms of life(save for some large mammals but even then ours are much bigger proportionally) With this we have evolved two magnificent features which can only set us worlds apart from and ahead of all other life forms. We have this amazing sense of self, sense of awareness- in a word -consciousness. This grants us the capability of knowing who and what we are (to a large extent anyway), and where we came from (Darwin is owed some credit in this field). It is the ability to see beauty in a sunset on a savannah, to hear the splendour in Tchaikovskys The Nutcracker, to read great works of literature and be able to travel the universe with our imaginations. The other great feature we have as a follow on from having large brains is the wonderful power of language. This splendid trait has gone hand in hand with consciousness to create the incredibly unique life form that homo sapiens has become. Our ability to understand the universe and our position in it is one of the glories of the human species. Our ability to link mind to mind by language, and especially to transmit our thoughts across the centuries is another (Dawkins 2008 p3) Our advanced cultures have truly become magnificent phenomena. We have complex, yet highly virtuous systems of ethics and values. Largely stemming from our aforementioned large brains and the use of language we have self evolved to create ways of living that set us apart from all the rest of earthly creatures, both those alive today and all the previous inhabitants of the earth including ones from bygone eras. Humanity is replete with themes of co-operation, love, compassion, altruism, sympathy for our fellow beings as well as for all other life forms. We have been capable of many such virtues for a long time, since we became human one could say. As John Eccles (1980 p204) reminds us, there are snippets of evidence that as far back as eighty thousand years ago Neanderthal man held ceremonial burials- a truly altruistic act. Or, as he also noted- the bones of two men dated from sixty thousand years ago which show they were incapacitated for up to two years yet they had been kept alive by caring tribes folk. There is other evidence from as far back as this of the compassionate behaviour between members of humanity and we all know only too well of absolutely countless examples of it in recent history and of course in present day. For all modern mans shortcomings and problems in our societies, we have always been gifted with a great sense of right and wrong, of cruelty and kindness. With this majestic property that is consciousness comes the boundless faculty of thought. We are capable to reason, plan, remember to a limitless degree. Technology today has become something we could never have imagined even one hundred years ago. We have invented the most ingenious and sophisticated equipment to be able to look inside our brains. Magnetic resonance imaging (MRI)scans and the more recent positron-emission topography(PET) scans are machines with wonderful capabilities for seeing goings on in the brain. We can monitor which parts of the brain are being used when we experience certain thoughts. We cannot however, as Ward highlights(2008 p147), even begin to monitor in advance what people are thinking. Our thoughts are far and away more complex and profound than any other animals (or machine) can hope to have and, importantly, remain ours and ours only. If we try to look at the bigger picture, the macroscopic view of things, are we still special? When we gaze up into the night sky and contemplate our place in the universe it is very easy to become overawed by the sheer scale of the cosmos and our relative minuteness in it. How can there be anything special about us when we are almost nothing in relation to the vast universe. I believe it is not that we are in the universe but that we are the universe. â€Å"Far from exposing human beings as incidental products of blind physical forces, science suggests that the existence of conscious organisms is a fundamental feature of the universe†(Davies 1992 p21). As Davies alludes to here humanity is actually an intrinsic part of the universe and, whether or not there are other advanced conscious beings far out in space, we are or are part of the pinnacle of life, of nature, and of the cosmos. If the universe is one giant living organism, a vast clockwork mechanism, a massive computer then we are its brain, its central cog, its CPU. I try to imagine the perspective of a person who would make a statement like the title for this essay. I can understand the point whereby humanity is seen as simply the result of a very long line of life adapting and developing or, to use the term elucidated and made famous by Darwin- evolution. Life is just mechanical, they might say they have learned from Darwin, it only instinctively drives to keep living. What’s so special about what is simply the as yet highest point of this unconscious , robotic like endeavour in nature. Are we more special than the animals below us on the food chain, or before us in eras like the dinosaurs. Was even the earliest amoeba not as special as us given its importance in the chain of events? This viewpoint, while largely correct in its facts and assumptions, doesn’t give any credence to what homo sapiens has become since he has evolved from the ape. Hopefully this paper has made some of a case as to why the two legged big brained organisms that we are have a deep specialness to them. Bibliography Davies, Paul. 1992. THE MIND OF GOD. London: Penguin Books Dawkins, Richard. 2008. MODERN SCIENCE WRITING. Oxford: Oxford University Press Eccles, John C.. 1980. THE HUMAN PSYCHE. Berlin: Routledge Ward, Keith. 2008. The Big Questions in Science and Religion. Pennsylvania: Templeton Foundation Press How to cite Darwin Destroyed the Concept of Human Specialness, Papers

Sunday, May 3, 2020

Regard Customer And The Sales Objective †Myassignmenthelp.Com

Question: Discuss About The Regard Customer And The Sales Objective Answer: Introduction This report creates the market planning for launching a new product that is Bio-magnetic wrist watch in the Australian market that incorporates latest electronics technologies for the fingers touch and activities. The report analyzes the external and internal environment of the business is launching a new product in the market of Australia such as marketing, industry, competitors, consumers, company. The report also determines the main threats, opportunities, strength and weakness and the main problems that will be directed accessed in the plan, creating suitable strategies in order to implement a marketing strategy plan, determining the appropriate control techniques for marketing strategy plan and suitable measures to evaluate a marketing strategy plan. Steps of marketing plan According to Ernst et al. (2010), the marketing planning for launching Bio-magnetic watch in the market consist several steps which are explained below: Situational analysis Situational analysis is a collection of techniques that supervisor use in order to examine an organizations external and internal environment to comprehend the business potential, consumers and business environment (Hollensen, 2015). Micro-environment Micro factors are those factors which directly impact the organization. The main micro-factors which affect the company are as follows: Intermediaries The company can use various intermediaries which are the middlemen that are retailers, agents, distributing market service business for the watch. Customers The customers buy the product only when it fulfills their objective. Biomagnetic wrist watch helps the people in maintaining energy level rises and balanced. This watch offers a whole wellness by restorative nerves and improving the blood flow. Company launches an innovative product in order to attract the consumers in a wide range. Competitors According to Kapferer (2012), there are competitors in the market which also offer latest watches like a Mp3 watch which offer various features with the latest technology. So, the company should establish an effective method of accounting to bring better results. Macro-environment The macro factors which influence company are as follows: Demographic According to Kim et al. (2012), Australia is world 6 biggest countries in which over 85 percent lived in urban areas and approximately lived in the capital cities. The target of the company product is young generation aging from 20-35 years. Technological In Australia, there is a large number of opportunities for creativity are available. Thus, it also based on the companies that at what extent research and customer response prefer. Opportunities and issue statement The manager of a company should identify the major threats, opportunities, strength and weakness and the key major problems which will be accessed in the marketing plan of Bio-magnetic wrist watch: Threats Challengers with large worldwide availability and brand recall is a danger for the product Copy or duplicate of the watches Economic unreliability which states people will spend less Opportunities Company can increase its worldwide retail connection to involve more companies The product with its positioning can launch a luxury unique and innovative edition line of its watches by considering the latest technology in developing countries Strength The company provides lifetime warranty to its customers in order to gain the faith of the product The product holds high recall and product awareness in Australia Helps the people in keeping energy level up and balanced Weakness The company has low product recall in exceptional few markets like the UK which are their powerful markets The product has not been able to penetrate internationally and has fewer brand recall in comparison to industry innovators Major issues According to Leekha Chhabra Sharma (2014), the key issues or problems which will be addressed in launching a new product in the market are as follows: Determine market segments The major problem which will be addressed in the marketing plan is identifying the market segment for the product. Marketers utilize these market segments to build a target market for their product or service (McDonald Wilson, 2016). Thus, in order to market Bio-magnetic wrist watch in the market, it is important that company should customize the marketing and sales efforts to particularly reach the segment of the population that will buy company products. Differentiate a product Business needs to frequently distinguish their products from their competitors. For gaining the success in the market, business needs to be continually establishing new value and advantages in new product and services in order to remain in a market leader position. Marketing objectives Basically, there are two types of marketing objective which are explained below: Short-term objective The principle objective of the company is to enhance the sales volume of Bio-magnetic watches and build a superior goodwill of the product in the customer mind. Long-term objective According to McNally et al. (2011), the long term goal of business is launching a Bio-magnetic watches are as follows: Customer retention Enlarging large market share Initiating latest technological changes for the watches Marketing strategies Target segmentation The company will target on the basis of: Demographic: Age 6-65 years Social class: working class, middle class, lower level, students Lifestyle: culture-oriented, sports-oriented Positioning strategies The company can position its products by including the various factors such as product advantage, price, and quality, use and application (Matthiesen Phau, 2010). Branding strategies Branding means creating value for the customer and the main key strategies of Bio-magnetic watches: Define brand: For creating a strong brand, the company should look at the skills and expertise that business possess. Brand position: Bio-magnetic watches have unique and innovative benefits which will attract the customers with the special value proposition. Marketing mix strategies The marketing mix strategies for Bio-magnetic watches are: Product: Company launches a new product of wearable accessory that is Bio-magnetic wristwatch with the latest advancement and innovative features. Place: Company can sell their products to final users. The company can use a marketing channel in order to create interdependent companies engaged in the procedure of creating watches available for use or consumption by the consumer. Price: Company launching a new product for the special class of consumers, so the company can use value based pricing. Promotion: The company can sell their product to the customer by the several promoting sources such as advertisement, magazines and newspapers, sign board and feedback form. Action programs According to Taghian (2010), the Bio-magnetic watch has strong product benefits contrasted with current market offerings. To accomplish business goals, the company will offer innovative watch in a variety of plans at a recommended retail cost assumes $ 45. Promoting of the product will concentrate on the uniqueness of the Bio-magnetic watch and is weighted toward print and purpose of-procurement shows. Budget analysis The projected budget analysis of Australian multinational IT company: Projected profit and expense Profit $ Sales 15000 Revenue from other services 4000 Revenue from rent of Skateline ECP 25250 Revenue from rent of Escoot Scape Less: rental fee waived on purchase 12750 (1275) 55725 Expenses Promotional cost: Total event cost 20250 Physical store: Delivery charges 500 Leasing of unit with utilities 7500 Maintenance of PEVs 2750 Depreciation 6500 Manpower cost Salary of employees 6000 Other expenses Distribution of pay-outs 8595 52095 Net Profit (Sales-expenses) 3630 Measuring marketing effectiveness According to Wymer (2011), the major techniques used in order to control and monitor the marketing plan of Bio-magnetic watches are: Customer surveys: A survey with the first purchaser helps the business to identify the common features of customer who like the product, data which could use to strain marketing strategies. Pipeline tracking: This method can track that how many customers companies have in each phase and then compare it to what business estimated. Marketing reviews: Having marketing team such aseeting every week will give the review of the status of the product. This method focuses on attention from a different group of a person which can make an actual gap in noticing issues. Conclusion From this report, it has been concluded that marketing planning is very essential in launching a new product in the market. This report explains the market planning of launching a new Bio-magnetic wrist watch in Australia and describes all the essential elements that are necessary for the marketing planning of a new product such as marketing strategies, positioning, branding strategies and marketing mix. References Ernst, H., Hoyer, W.D. Rbsaamen, C., 2010. Sales, marketing, and research-and-development cooperation across new product development stages: implications for success.Journal of Marketing,74(5), pp.80-92. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Kim, K.H., Jeon, B.J., Jung, H.S., Lu, W. Jones, J., 2012. Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image.Journal of Business Research,65(11), pp.1612-1617. Leekha Chhabra, N. Sharma, S., 2014. Employer branding: strategy for improving employer attractiveness.International Journal of Organizational Analysis,22(1), pp.48-60. Matthiesen, I.M. Phau, I., 2010. Brand image inconsistencies of luxury fashion brands: A buyer-seller exchange situation model of Hugo Boss Australia.Journal of Fashion Marketing and Management: An International Journal,14(2), pp.202-218. McDonald, M. Wilson, H., 2016.Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. McNally, R.C., Akdeniz, M.B. Calantone, R.J., 2011. New product development processes and new product profitability: Exploring the economics role of speed to market and product quality.Journal of Product Innovation Management,28(s1), pp.63-77. Taghian, M., 2010. Marketing planning: Operationalising the market orientation strategy.Journal of marketing management,26(9-10), pp.825-841. Wymer, W., 2011. Developing more effective social marketing strategies.Journal of Social Marketing,1(1), pp.17-31.

Wednesday, March 25, 2020

Lab Report- Neurophysiology of Nerve Impulses Essay Example

Lab Report- Neurophysiology of Nerve Impulses Paper Neurons (also known as neurons, nerve cells and nerve fibers) are electrically excitable and the most important cells in the nervous system that functions to process and transmit information. Neurons have a large number of extensions called dendrites. They often look likes branches or spikes extending out from the cell body. It is primarily the surfaces of the dendrites that receive chemical messages from other neurons. One extension is different from all the others, and is called the axon. Although in some neurons, it is hard to distinguish from the entries, in others it is easily distinguished by its length. The purpose of the axon is to transmit an electro-chemical signal to other neurons, sometimes over a considerable distance. Longer axons are usually covered with a myelin sheath, a series of fatty cells which have wrapped around an axon many times. They serve a similar function as the insulation around electrical wire. At the very end of the axon is the axon ending. It is there that the electro-chemical signal that has traveled the length of the axon is converted into a chemical message that travels to the next neuron. (Dry. C. George Before, 2009). Axons are what make up nerves. We will write a custom essay sample on Lab Report- Neurophysiology of Nerve Impulses specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lab Report- Neurophysiology of Nerve Impulses specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lab Report- Neurophysiology of Nerve Impulses specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A nerve is a bundle of neurons fibers or processes wrapped in connective tissue that extends to and/or from the CONS and visceral organs or structures of the body periphery (Marine Mitchell, 2009). In this experiment we will work with a nerve The action potential we will see on this experiment reflects the cumulative action potentials of all the neurons in the nerve, called a compound nerve action potential. Although an action potential follows the all-or none law within a single neuron, it does not necessarily follows the all-or-none law within an entire nerve. When you electrically stimulate a nerve at a given voltage, the stimulus may result in deportation of most of the neurons but not necessarily all of them. To achieve deportation of all of the neurons, a higher stimulus voltage may be needed ( Marine Mitchell, 2009). Seaplanes in the body all begin with the resting membrane potential. This is the natural state of a nerve before it is presented with a stimulus (Martini, Nathan Bartholomew, 2012). Resting membrane potential is important because it is necessary in order for a synapse to occur (Marine Mitchell, 2009). This resting Tate stands at -map because of three factors. First the ionic composition of the extracurricular and intracellular fluid varies in their charge. The Extracurricular fluid has a negative charge because of the An+ ion that exist, just as the intracellular fluid has a negative charge because of K+ ions and negatively charged proteins (Martini, Nathan Bartholomew, 2012). Second the cells have an uneven distribution because of the existence of sodium and potassium leak channels. This allows the creation of an electrochemical gradient, which ultimately is the force that guides the conduction of an action potential. The electrochemical gradient is created by sodium-potassium pump which is responsible for exchanging 3 An+ ions out while bringing in 2 K+ ions (Martini, Nathan Bartholomew, 2012). Third, the resting membrane potential varies in permeability based on the type of ion. Membranes are more easily permeable by K+ ions because of their size, which is responsible for the negative charge during the resting state (Martini, Nathan Bartholomew, 2012) Without a resting potential, we would not have a threshold to conduct an action potential. When a stimulus is presented, it requires a certain excitability, or popularization level of at least map to map (Martini, Nathan Bartholomew, 2012). The action potential depends on the threshold stimulus because of the all or none principle. This states that if a stimulus does not break the required threshold level, no action potential will occur (Martini, Nathan Bartholomew, 2012). However, if a threshold does uphold this principle, an action potential is created and a synapse begins. When membrane is exposed to a certain chemical, its response is either excited or inhibited. When a membrane is excited deportation begins. When the membrane depilatories the resting membrane potential of -70 NV becomes less negative. When the membrane potential reaches 0 NV, indicating there is no charge difference across the membrane. The sodium ion channels start to close and potassium ion channels open. By the time the sodium ion channels finally close. The membrane potential has reached +35 NV. The opening of the potassium channels allows K+ to flow out of the cell down its electrochemical gradient ( ion of like charge are repelled from each other). The flow of K+ out of the cell causes the membrane potential to move in a negative direction. This is preferred to as revitalization. ( Marine Mitchell, 2009). As the transmigrate potential comes back down towards its resting potential level and the potassium channels begins to close, the transmittance potential level goes just below -map, causing a brief period of hyperventilation (Martini, Nathan Bartholomew, 2012). Finally, as the potassium channels close, the membrane turns back to its resting potential until it is excited or inhibited again. In this experiment we will be dealing with two chemicals that intend to inhibit a nerve impulse. Curare is a toxic substance that interferes with the neural remission between motor neurons and skeletal muscles. Curare competes with acetylenes -or Ach- for receptors on muscle cells. Acetylenes is a chemical messenger that normally transmits nerve impulses and activates muscles receptors. Schaeffer, 2010). Loading is a chemical substance that inhibits the transmission of nerve impulses by blocking An ion flux across nerve membranes. In other words Loading is a local anesthetic that blocks voltage- gated An channels at low concentrations, it would make it harder to reach the threshold for firing action potential at high concentrations, and it would stop the action potential entirely. Materials/ Methods This experiment was conducted using the lab manual Human Anatomy Physiology by Marine Mitchell, 2009. Exercisers neurophysiology of Nerve Impulses on Physiology 8. 0 page 131 The activities that were used in this exercise were o Activity 6- testing the Effects of curare page 131 o Activity 7- Testing the Effects of Loading page 131 Results Effects of Curare versus Loading on a Nerve Voltage (NV)Action Potential Notes Curare 2. 0 NV Inaction potential begins at 3. NV Amplitude increases by very little and remains constant soon after. 3. 0 NV Yes 4. NV yes Loading 2. 0 NV No No action potential is recognized 3. NV No 4. NV No Using a frog nerve, two inhibitory chemicals were place onto the nerve to determine what inhibitory properties were seen after stimulating at the threshold voltage for this nerve. Discussion To have a better understanding of the respond to a stimulus and action potential of a nerve (In this case a frog sciatic nerve) we executed this experiment, and realized that numerous physical and chemical factors can impair the ability of a nerve to function. On the first exp eriment we used Curare that at 3. NV created an action attention on the nerve. At the neuromuscular junction, the action potential occurs in the presentation motor neuron, which releases acetylenes during an action potential. Synapses is a junction between two neurons. The presentation neuron terminal is the one that releases a neurotransmitter in response to an action potential. The posthypnotic neuron is the one that receives the neurotransmitter and may undergo an action potential (and become a presentation to the next nerve cell) if the neurotransmitters stimulate the cell enough. When curare is present, it will block acetylenes from binding to its acceptors on the muscle fiber, in turn stopping the muscle from contracting. They key point is that this effect is exclusively post synaptic. The presentation neuron still fires the identical action potential with or without the drug, it still release neurotransmitter. When curare is present, only the downstream effect is blocked. Loading showed success by having an inhibitory effect on a nerve impulse. With a range of electrical voltages from 2. NV to 4. 0 NV, no action potential was shown. This is what an inhibitory chemical intends to do inhibit any response by binding to the axon terminals of the presentation neuron. Specifically, it blocks the voltage-gated sodium channels that allow the influx of sodium when the nerve reaches the threshold voltage thus preventing an action potential. No action potential means no nerve impulse. A nerve must be stimulated and that stimulation must meet or exceed the threshold le vel required for activity to follow. Then as an impulse occurs, such as the nerve with loading being stimulated there must be either a period of inhibition or excitement that causes the membranes permeability to change. If a stimulation was intended to be excitatory the process of generating an action potential would occur, followed by revitalization and hyperventilation. However, in inhibitory responses, the goal is to see no action potential. If the intention is to prevent a stimulus from occurring, creating an action potential is not desired. It is important to understand the properties of substances such as these to better understand their intended effect. In order for them to be used properly one must know what intention of these substances to then provide a proper use for them. For example, one WOUld not propose to administer loading to someone who has regular heart function, because that would suppress their art levels below the threshold level. In conclusion nerve impulses all begin with a stimulus that either causes excitement or inhibition from a certain stimulus (Marine MitcheIl, 2009). If a nerve is excited the process of creating an action potential follows in order to achieve a chemical synapse. In other words, when a nerve is stimulated certain messages able to be transported in and out of the cell. However, in an inhibitory response such as the one witnessed with loading. This experiment determined the difference in excitatory versus inhibitory stimuli in a nerve. It allowed us to visualize the synaptic activity occurring based on a certain chemical which allows us to better understand the effects certain substances have on nerves.

Friday, March 6, 2020

Common Plastics We Use Every Single Day

Common Plastics We Use Every Single Day You probably do not realize the impact that the invention of plastic has had in your life. In just 60 short years, plastics popularity has grown considerably. This is largely due to just a few reasons. They can be easily molded into a wide range of products, and they offer benefits that other materials do not. How Many Types of Plastic Are There? You may think that plastic is just plastic, but there are actually about 45 different families of plastics. In addition, each of these families can be made with hundreds of different variations. By changing different molecular factors of the plastic, they can be made with different properties, including flexibility, transparency, durability, and more. Thermoset or Thermoplastics? Plastics can all be separated into two primary categories:Â  thermoset and thermoplastic. Thermoset plastics are those that when cooled and hardened retain their shape and cannot return to original form. Durability is a benefit meaning that they can be used for tires, auto parts, aircraft parts, and more. Thermoplastics are less hard than the thermosets. They can become soft when heated and can return to their original form. They are easily molded to be formed into fibers, packaging, and films. Polyethylene Most household plastic packaging is made from polyethylene. It comes in almost 1,000 different grades. Some of the most common household items are the plastic film, bottles, sandwich bags, and even types of piping. Polyethylene can also be found in some fabrics and in mylar as well. Polystyrene Polystyrene can form a harder, impact-resistant plastic that is used for cabinets, computer monitors, TVs, utensils, and glasses. If it is heated and the air is added to the mixture, it turns into what is called EPS (Expanded Polystyrene) also known by the Dow Chemical tradename, Styrofoam. This is a lightweight rigid foam that is used for insulation and for packaging. Polytetrafluoroethylene or Teflon This type of plastic was developed by DuPont in 1938. The benefits of it are that it is almost frictionless on the surface and it is a stable, strong, and is a heat-resistant type of plastic. It is most commonly used in products like bearings, film, plumbing tape, cookware, and tubing, as well as waterproof coatings and films. Polyvinyl Chloride or PVC This type of plastic is durable, non-corrosive, as well as affordable. This is why it is used for pipes and plumbing. It does have one downfall, however, and that is the fact that a plasticizer has to be added to make it soft and moldable and this substance may leach out of it over a long period of time, which makes it brittle and subject to breaking. Polyvinylidene Chloride or Saran This plastic is recognized by its ability to conform to the shape of a bowl or other item. It is used mainly for films and wraps that need to be impermeable to food odors. Saran wrap is one of the most popular wraps for storing food. Polyethylene LDPE and HDPE Perhaps the most common type of plastic is polyethylene. This plastic can be separated into two different types, including low-density polyethylene and high-density polyethylene. The differences in them make them ideal for different uses. For example, LDPE is soft and flexible, so it is used in garbage bags, films, wraps, bottles, and disposable gloves. HDPE is a harder plastic and is used mainly in containers, but was first introduced in the hula hoop. As you can tell, the world of plastics is quite large, and getting larger with the recycling of plastics. Learning more about the different types of plastic can enable you to see that this invention has had a strong impact on the world at large. From drinking bottles to sandwich bags to pipes to cookware and more, plastic is a big part of your everyday life, no matter what type of life you lead.

Wednesday, February 19, 2020

Organizational Culture Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Organizational Culture Analysis - Research Paper Example It is the hope of this author that such a level of discussion will be beneficial to the reader in terms of helping them to gain a greater understanding, not only the particular store in question, or the retail chain, but the way in which culture is oftentimes represented America. Firstly, with respect to the observable artifacts, it was clear and apparent from day one that the level and type of interaction with the consumer was the primary drive that all of the human resources literature and media consisted of. I distinctly remember the hours of video training that were required prior to even beginning the job in question. For instance, each and every situation that was presented, with the exception of those situations that involved fellow coworkers, was concentric upon maximizing the satisfaction of the consumer and minimizing the difficulties or negative emotions that an employee might represent. In retrospect, it is obvious that all of this was performed as a means of ensuring that profitability remained at a maximum. As the old saying goes, â€Å"the customer is always right†. Ultimately, this particular quote was incorporated within the training literature and served as a backbone with respect to the way in which the employees/stakeholders sought to go about their daily tasks. An espoused value that was promoted heavily within the organization was with respect to the ethical conduct that employees represented. Whereas it is oftentimes the case that individual employers hammer home such issues as the need to come to work on time, the importance and relevance of abstaining from racist, sexist, or ageist language and actions, or the need to give more time and energy to the details of one’s labor, the particular workplace in question had an espoused value system that was almost entirely concentric upon ethics (Baack, 1998). Although it is true that they engaged with the other topics that have been referenced above, the

Tuesday, February 4, 2020

Reading response Essay Example | Topics and Well Written Essays - 250 words - 26

Reading response - Essay Example This paper examines the components and elements of the Kennan Telegram. George Kennan was an advisor at the US embassy in Moscow and he had a critical review and analysis of the Soviet Union and how they sought to pursue their foreign policy against Capitalist nations and non-friendly nations. In his telegram, George Kennan stated that the Soviet Union sought to promote and export their Communist ideology and promote revolutions in Capitalist nations. He stated in his telegram that â€Å"In course of further development of international revolution there will emerge two centers of world significance: a socialist center and drawing to itself the countries which tend toward socialism, and a capitalist center, drawing to itself the countries that incline toward capitalism.† This was at the center of Truman’s doctrine and later the presentation of the need to prevent the domino effect of Communism (Miscamble 54). This was central in shaping American Cold War ideology. The telegram also warned of the Soviet strategy of implanting Marxists in foreign nations to try to promote Marxism through spies. This formed the basis for the probing of various internal elements in the United States. This claim gained significance when the Soviet Union acquired nuclear weapons and there were accusations that US spies were involved in the process. This led to â€Å"Macarthyism† which became a byword for the targeting and persecution of suspected Soviet spies (Lacey 211). Kennan’s telegram also sought to present an argument for the presentation of the Soviet Union as an aggressive nation that sought to exert its expansionist policy in various forms similar to the methods used in imperialist Russia (Lacey 211). This presented the Soviet Union as a threat to the American people and prompt action against the Soviet Union In conclusion, Kennan’s telegram was a strong and critical message that presented the Marxist and expansionist ideology of the Soviet Union to the US

Monday, January 27, 2020

Global Logistics Opportunities and Challenges

Global Logistics Opportunities and Challenges Western Europe consists of United Kingdom, Netherlands, Belgium, Luxembourg, France, Germany, Italy, Ireland, Denmark, Norway, Sweden, Finland, Austria, Switzerland, Portugal, Spain, Greece, Malta and microstates of Vatican City, San Marino, Monaco, Andorra and Liechtenstein. Western Europe is considered as major contributor of the European economy. Its determining characteristics are common currency, tax equalization, political homogenization and standards homogenization. Logistically speaking Western European markets offer a great opportunity for exploiting economies of the scale and size in moving goods throughout the Europe opting from a number of transportation modes. European transport networks have grown because of deregulation of transportation; shipments, optimal route and plan scheduling, and the development of national services. The number of long-distance transports has grown significantly with the largest share of freight transports as road transports. The preferred mode s of transportation in the area are roads and rails, closely followed by sea freight. In addition, the Chunnel links the UK with the rest of Europe reducing the transportation cost to a great extent. Source: (DHL Discover Logistics, n.d.-a) The logistics systems in Western Europe are characterized more by political change associated with EU enlargement than by geographic features. In Western Europe transport, storage, packaging and administrative jobs are becoming noticeably more efficient due to uniform regulations. The transport networks are very well developed but average shipping distances have grown principally in the wake of the European Unions enlargement. Outsourcing activities are increasingly affecting logistics in Western Europe because companies no longer consider logistics to be a core business. Instead, larger distribution networks are developing at a rapid pace. Global firms prefer vertical integration and go for direct marketing and distribution in order to reduce inventory and total logistics costs. The changes in the logistics sector have generated challenges of increased efficiency in shipping, packaging and labelling. Here, the reduction of customs processing plays a critical role. In addition, techn ological improvements throughout Europe are almost uniform and not just clustered in individual countries. As a result, order processing, inventory management, warehousing and IT technology are being further centralized. In nutshell, the competitive situation in Western Europe is intense as compared to the rest of Europe. Japan has evolved into an economic powerhouse of Asia and created a highly developed logistics system in spite of challenging geographic conditions. On one hand, such a system is necessary to offset the Japanese islands lack of raw materials. On the other hand, it is the foundation for expanding the positive growth of the export nation. The countrys main manufacturing and therefore, logistics hub lies in a triangle around the cities of Tokyo, Nagoya and Osaka on the island of Honshu. Air transport, in particular, plays an important role here. The most important means of freight transport in Japan are road transports and coastal shipping. Almost ninety percent of the transport is carried by trucks. The role of rail transports is almost non-existent. But this could change in the years ahead. A portion of sea freight has been shifted to air transport in recent years. As a result of this shift, international air transports on trans-Pacific routes have climbed tremendously. Compared with other industrial countries, Japans distribution system is very complex and inefficient leading to high distribution costs. Most aspects of goods distribution Source: (DHL Discover Logistics, n.d.-b) in Japan is tightly regulated by the government. Joint distribution is typical; competitors who make deliveries to the same businesses tend to use joint delivery capacities and trucks. The logistics market in Japan is opening up to international service providers which are already successfully competing against Japanese companies in areas such as storage, distribution and complex contract logistics. The major logistics challenge is traffic congestion in metropolitan areas around the industrial hub. Just-in-time systems require small and frequent shipments to meet customer requirements. The distribution system in Japanese market is characterised by non-store channels, carrying least inventory. It is helpful in introducing new products through mail order, catalogue sales, and tele-shopping. Shared distribution system is common among competitors. Uniform palletization is used to avoid complicacy in operations. China Chinas logistics market is opening up gradually to the outside world. Logistics enterprises are reorganizing and integrating in the competitive environment. It is more and more obvious that state owned, private owned and foreign funded enterprises are surviving and thriving in the competitive markets. With the increasing demand of logistics, the logistics service for enterprises is changing from low value fundamental services to the high value added services. Logistics infrastructure, integrated logistics, traffic and transportation, and delivery services provide huge investment opportunities. However, the related risks must be put into account, and firms should be cautious when choosing investment projects. Source: (DHL Discover Logistics, n.d.-c) In some parts of China, due to advancement in technology, the road network now approaches Western standards. Modern freeways have been built in the Pearl River delta as well as in Shanghai and Beijing. Parts of this network extend far into the countrys interior but the standards and quality of the road drops as we move away from the cities particularly in the areas located away from the metropolitan areas. As a result of the underdeveloped infrastructure outside the metropolitan areas, logistics costs are high in an international context. In comparison to other means of transport, the rail network is almost inappropriate for logistics operations due to poorly built rail lines. For example, a container takes five days to journey by train from Hong Kong to Shanghai (DHL Discover Logistics, n.d.-c). A transport by ship takes about the same amount of time, but is much cheaper. Rail transports play a major role only in the shipment of bulk cargo like coal or iron ore. As a result, rail tr ansports are not particularly attractive to international companies for general logistics operations. The key challenges for the Chinese logistics industry are: Poor infrastructure: insufficient integration of transport networks, information technology (IT), warehousing and distribution facilities. Regulation: exist at different tiers, imposed by national, regional and local authorities and often differ from city to city, hindering the creation of national networks. Bureaucracy and Culture: companies need to build links with political agents at various levels. Moreover, it is difficult to repatriate profits back to home country. Poor training: in logistics sector and the manufacturing and retailing sectors, both at a practical level, i.e., IT, transportation and warehouse as well as at a higher strategic level. Information and communications technology: lack of IT standards and poor systems integration and equipment. At a very basic level, there is no consistent supply of energy. Undeveloped domestic industry: logistics sector is fragmented and dominated by commoditized and low quality transport and warehousing, unable to meet the growing supply chain demands for industrial and commercial enterprises. High transport costs: almost 50% more than Japan, Europe and North America, mainly due to high tolls on roads. Logistics costs (including warehousing, distribution, inventory holding, order processing, etc.) are estimated to be two to three times the normal. Poor warehousing and storage: high losses, damage and deterioration of stock, especially in the perishables sector. Regional imbalance: of goods flows from the developed east of the country to the more undeveloped west leading to higher costs for haulage companies which are then passed on to their clients. Domestic trade barriers: besides lowered trade barriers such as tariffs and quotas for international shipments, there are still problems such as unofficial border tolls from an inland manufacturing location to a port city or vice versa. Commonwealth of Independent States (CIS) and Eastern Europe Four out of fifteen former Soviet Republics belong to CIS are in Europe: Russia, Ukraine, Belarus, and Moldova. Eastern Europe is made up of Poland, Czechoslovakia, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovenia, Bosnia, Macedonia, Albania, and the Baltic states of Lithuania, Latvia, and Estonia. The countries of Eastern Europe occupy a strategically central position on the continent and are located at Western Europes interface with Russia. As a result of the European Unions enlargement to the east, they are increasingly serving as a bridge. As a result, many manufacturing companies have moved their production facilities to Eastern Europe for cost reasons. Logistics service providers entered either following these companies or to exploit the new markets by carrying out mergers or acquisitions. The opportunities for the companies interested in entering these markets vary significantly from country to country. Although, these countries have relatively well developed transport ne tworks but they do not meet western European standards. Despite the rapid growth of road transports, railroads remain the dominant means of transport. The Eastern European logistics market is characterized by wide regional differences. While the Czech Republic, Slovakia, Slovenia, Hungary and Poland have made major strides, Romania, Bulgaria and Croatia are trailing far behind. The infrastructure is in even worse shape farther to the east. The road-based freight transports have limited ability to meet the demands of European industry in a cost effective manner. The causes of these limitations include traffic jams, the limited potential for expanding network capacity, rising energy costs and growing intermodal competition from railways. Eastern European harbours, particularly the major sea ports in Poland, perform a significant amount of trans-shipping and are being increasingly expanded. The European Unions enlargement and the increasing transport volumes have resulted in intensified storage and distribution activities in the countries of Central and Eastern Europe. One of the major challenges is to overcome the barriers that exist between Eastern and Western Europe, including the transport infrastructure. Foreign Market Entry Strategies Foreign market entry strategies are mainly categorized into: Indirect exporting Direct exporting Manufacturing strategies Cooperative strategies Indirect Exporting Piggybacking An established international distribution network of one manufacturer may be used to carry the products of a second company without such a network. The second manufacturer is said to be piggybacking on the first in these cases. The first company has an established reputation and contacts in an international environment. It handles the logistics and administration costs of exporting for the second manufacturer. Piggybacking can offer many advantages to firms; such as cheaper and quick access to new markets, an established knowledge base of the foreign markets and economies of scale with regards to administration, shipping, marketing and distribution. Piggybacking may lead to unsatisfactory marketing arrangements such as lack of strategic fit, providing technical support, and after sales services for buyers potentially leading to disagreement. This method of exporting too is not ideal for building a long-term foreign market presence. Trading Companies A trading company trades on its own account. It performs many functions as; buying and selling as a merchant, handling goods on consignment, or it may act as a commission house for some buyers. Trading companies match sellers with buyers and manage all the supportive functions such as export arrangements, paperwork, transportation, and legislative requirements. Firms initially choose this mode, because of TCs extensive contacts, experience, operations and long-term commercial relationships in many different trading regions in the world. After some experience in the international market, exporting firms want more control over decision making, so TCs are not their long-term partners. Export Management Companies Export Management Companies are specialist companies that act as export department for a number of companies. They provide companies with access to foreign buyers, take orders from those foreign buyers, purchase finished products, and handle the transporting and distribution of the goods in the foreign market. Their core competency is in export logistics and deals with the necessary documentation and extensive knowledge of purchasing practices and government regulations in the foreign markets. This is a less risky and fast penetration strategy suitable for new entrants in the international market in the short-term. Disadvantages of EMCs include; export strategy conflict among both parties, lack of manufacturers control over foreign market decisions and market knowledge. Due to expertise in exporting, the EMC has complete control over all foreign market decisions. In addition, EMC may even export products that are in direct competition with each other. Therefore, manufacturers need to devote resources to monitoring the performance of an EMC and invest in managing the business relationship. As the manufacturers revenue from exporting increases, moving away from the EMC or eliminating EMCs from the business may prove harmful due to lack of foreign buyer contacts or market knowledge or because of contractual agreements. Domestic Purchasing Domestic purchasing is a method of market entry which involves the least company involvement. This export method often involves an unsolicited purchase request from a foreign commercial buyer. The company may not even have considered the export potential of their products until approached from the foreign buyer. In general, companies can use this method to sell off excess stock with the least inconvenience. It generates a relatively low level of revenue and the company is completely dependent on the foreign buyer. The company gains limited knowledge of the international markets, as it has no direct contact with them. The foreign buyer often picks up the goods at the factory gates and proceeds to transport the goods, market them, and distribute them in one or more overseas market. Direct Exporting Distributors Export distributors differ from agents in that they take ownership and responsibility for the goods. Distributors usually take limited rights for the sales and servicing of a particular territory where they represent the manufacturer in all respects. The capital investment can be particularly high for a firm exporting goods requiring specialist handling. Due to this large investment both parties undertake to maintain a long-term relationship. Agents Export agents are usually individuals or firms operating in a foreign market, contracted by the firm, and paid a commission to obtain orders for the product. After entering into a contractual agreement, sales targets are usually agreed with agents by the firms. Agents are usually contracted to carry non-direct competing products therefore providing a lower exposure to risk. Although agents are the cheapest and quickest form of market entry, the long-term profitability is moderate to low with a short payback period. Agents can be beneficial to the company in that they have local market knowledge, established relationships and provide adequate feedback regarding further product or market development strategies. Agents do not owner goods which limits their motivation to improve performance. They can take the form of brokers, manufacturers representatives, managing agents and compradors performing specific functions (Cateora Graham, 2002). Direct Marketing Using database marketing tools such as mail order, telemarketing, media marketing, direct mail and the internet can be a useful technique to expand a firms customer base abroad. Usually, this market entry method is very useful when there are high barriers to entry exist in a foreign market or where markets have insufficient or underdeveloped distribution systems. Success using direct marketing can only be obtained if the standard product/service is customized to meet the personal needs of the target market in different markets. Issues of product promotion and privacy needed to be addressed when engaging in telemarketing, direct mail or Internet commerce. Franchising In franchising, the firm grants the legal right to use branding, trademarks and products, and transfers the method of operation to a third party (the franchisee) in return for a franchise fee. Franchising is less risky and less costly due to the nature of the agreement. The franchisee provides the local market knowledge, capital, time and resources needed to develop the franchise. The two types of franchise agreement used by franchising firms are that of a master franchise and licensing. A master franchise often operates a multi-unit franchising agreement or it may take the form of a trading company whereas in licensing the franchiser uses the property, trademark and intellectual rights for a royalty or fee. Management Contracts Management contracts usually involve selling the skills, expertise and knowledge of firms in an international context. The contracts undertaken are usually those for installing management operating and control systems and the training of local staff to take over when the contractors are finished (Doole Lowe, 2001). Manufacturing Strategies Own Subsidiary This form of market entry requires the maximum commitment in terms of management and resources and offers the fullest means of participating in a market. Before investing huge capital, the firm must evaluate the pros and cons of the business as the cost of withdrawing from the market would be significant. Although sole ownership provides high level of control, the firm may not only incur the costs if withdrawal is eminent but also the companys reputation can be damaged both in the foreign and domestic market. The advantage is of avoiding communication and conflict of interest problems which may occur through other methods like acquisitions and joint ventures. Acquisition Acquisition occurs where an organization develops its resources and competences by taking over another organization. It is a faster entry strategy in new product or market areas. A firm may acquire cost efficiencies, immediate access to a trained labour force, recognized brands, existing customer and supplier contacts, an immediate source of revenue and an established distribution network or otherwise as a result of acquisition. In return, the acquiring company may have to make certain sacrifices. Assembly Assembly involves establishing plants in foreign markets simply to assemble components manufactured in the domestic market by the firm. This method of market entry is attractive for certain companies when they see that the importation of components is subject to lower tariff barriers than assembled goods which eventually decrease their costs. Moreover, it can be more advantageous if the finished product is large and transportation costs are high. The domestic plant in addition, can focus on development and production skills and investment, hence, profiting from economies of scale. Assembly firms also take advantage of lower wage costs and government incentives. Cooperative Strategies Joint Ventures Joint venture (JV) is a market entry option in which the exporter and a domestic company in the target country join together to form a new incorporated company. Both parties provide equity and resources to the JV and share in the management, profits and losses. The JV should be limited to the life of a particular project. This option is popular in countries where there are restrictions on foreign ownership, e.g. China. Its advantages include; acquisition of competencies or skills not available in-house, risk sharing of a large project with other firms, faster market entry/penetration and payback, and avoiding technical trade barriers. Its disadvantages are; divided management control, difficult to recover capital invested, disagreement on new export markets, and different views of partners on expected benefits. Strategic Alliances Strategic alliances are a wide range of cooperative partnerships and joint ventures which unite to follow a set of important, agreed goals while in some way remaining independent subsequent to the formation of an alliance. The partners share both the benefits of the alliance and control over the performance of assigned tasks during the life of the alliance. The partners contribute on a regular basis in one or more key strategic areas, for example, technology or products. Strategic alliances are usually formed in three areas technology, manufacturing and marketing. The main reason behind strategic alliances is competition. Other reasons include; the reduction of risk, the attainment of economies of scale and complementary assets such as a brand name and government procurement. Firms, which employ strategic alliances, have the advantage of simultaneously penetrating several of their key markets. Specific Recommendations The decision of, which foreign market to enter, depends on firms external as well as internal factors and foreign countrys market conditions. The strategy to be adopted should be based on firms short and long-term corporate objectives. Initially, the firm should choose among direct or indirect exporting leading to cooperative and then manufacturing strategies. If exporting is a long-term goal of the firm, then indirect exporting methods may not prove to be the wisest strategic choice. In long-run, the firm has to trade off among costs and control over the decision making. Customer Service When a firm becomes extensively involved in international business, logistics is seen as a critical part of the strategic planning process and a deterministic factor of customer service level. The complexity of the international business environment, including different business customs, inadequate/inappropriate transportation infrastructure, restrictive regulatory frameworks, and different levels of logistics services, presents barriers that make operations in foreign countries far more complicated and less controllable than in domestic markets. Generally, existing or emerging barriers result in longer order cycle times, higher logistics costs, and greater customer dissatisfaction. The customer service level chosen for use internationally is based on expectations encountered in each market. These expectations are dependent on past performance, product desirability; customer sophistication, and the competitive status of the firm and industry. Therefore, additional logistics costs are required to support operations which may be so important that, if not handled properly, they may offset any potential cost savings from using inexpensive labor and other resources in foreign countries. The need for cost-service trade-off analysis becomes inevitable for the managers in such an indifferent situation. Under these circumstances, logistics barriers obviously make it difficult for firms to gain a competitive advantage from their international operations. Table 1 summarizes the firms major external factors affecting its logistic performance (and therefore, customer service) at domestic and global level. It also depicts how difficult it becomes for the firms to provide same level of customer service at international level. Another major external (and therefore, uncontrollable) factor which has made international logistics more vulnerable and complex is security risks after 9/11 terrorist attacks. As a result security clearance procedures have lengthened and transit times of shipments have extended. Insurance rates for cross-border shipments have also climbed. Some factors internal (and therefore, controllable) to the firm, for example, centralized logistics activities, do not make the customer service work best, as it can be under local control in foreign market. Financial aspects such as working capital, inventory, capital investments in buildings and equipments, and accommodation of merchandise are also difficult to manage in the cas e of international operations. The managerial capability of logistics management in deciding optimal cost-service mix plays a major role in determining the customer level. In order to establish an efficient logistics system to support international operations, especially customer service, a firm should be able to evaluate when and where logistics barriers may disrupt materials flows in the distribution channel. The identification of barriers is important in designing an effective international operations network. A better understanding of those barriers enables a firm to take actions to reduce or avoid them so that it can improve its competitive position in international markets. The firms entering in the international market should obtain as much as possible information about the business conditions and operating expenses of potential markets. As the customer service levels and hence the cost incurred, vary between countries, the firm must examine the service requirements of customers in each foreign market. A flexible and responsive global customer service strategy is based on inventory policy and control procedures, packaging and containerization, sourcing raw materials, managing export shipments and terms of trade. International logistics is characterized by inventory points at more levels between suppliers and customers making it much complicated than at domestic level, leading to longer transportation times. Depending on the length of transit time and more inventory volume needed to cover the resultant delays, the firm can develop inventory policies and control procedures most appropriate for each market area. Another component of customer service is the products physical condition (must be in right condition). Packaging and containerization are important for product handling, climate effects, potential pilferage, communication and language differences, freight rates, and customs duties when a product moves across the borders. The quality of a product is determined by the quality of its raw materials. International sourcing may enable a firm to optimize products quality at lowest possible cost. The services of many facilitator organizations involved in international logistics activities are continuously utilized by almost all of the firms operating internationally. These organizations include export distributors, customs-house brokers, international freight forwarders, trading companies, and non-vessel-operating common carriers (NVOCC). These organizations are highly professionalized in performing their functions and operate at economies of the scale. A firm involved in exporting for the first time would likely utilize the services of a facilitator organization. There are a number of shipment modes/terms, each one of them having its own pros and cons. These terms of trade/shipment used in international logistics are Ex-Works, FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU and DDP. Terms of shipment have a major impact on a firms logistics performance as each of them yields a different cost of shipment and value to the customer. Finally, integrated logistics management (ILM) is the ultimate strategy to deal with the international customers efficiently. ILM integrates all the logistics activities; facility location and network design, information management, transportation management, inventory management, warehousing management, material handling, and packaging into a single activity or process of logistics directed towards servicing the customer effectively and at the lowest total cost of all the functional activities taken together. The methodology of integrated logistics conforms to the logistics objectives; getting the right item to the right customer, in the right quantity, in the right condition, at the right place, at the right time and at the right cost. Customer service level of a firm is the representation of managerial capability of its management team. A firms executive management is likely to use any or a combination of some or all of the above mentioned customer service strategies to deliver value to its customers. The combination may differ for different countries/markets at different times. Answer the below given questions : Explain the role each of the following exporting organizations has in global logistics: (a) export distributor, (b) customs house broker, (c) international freight forwarder, (d) trading company, and (e) NVOCC. Export Distributor: An export distributor deals with the manufacturer on a continuous basis and is authorized and granted an exclusive right to represent the manufacturer and to sell in some or all foreign markets. It pays for goods in its domestic transaction with the manufacturer and handles all financial risks in the foreign sale. An export distributors functions include; managing distribution channel and related marketing activities, handling customer clearance, managing inventories and warehousing facilities, collecting market information, breaking bulk, managing credit policies and providing after-sale services. Customs House Broker: A customs house broker (CHB) is an agent who performs the clearing of goods through customs barriers for importers and exporters (usually businesses). Agent performs different functions/duties, for example, preparation of documents, the calculation (and usually the payment) of taxes, duties and excises on behalf of the client, and facilitating communication between the importer/exporter and governmental authorities etc. CBH also prepares and submits documentation to government agencies such as drug department, food safety department and many others to obtain the clearance. CBH is usually expected to be well familiar with the tariff schedules, duty rates for imported items, and the state regulations i.e. products country of origin. International Freight Forwarder: An international freight forwarder is a person or company that organizes cross-border shipments for individuals or other companies and may also act as a carrier. A freight forwarder is usually acts as an agent instead of a carrier, in other words, as a third-party (non-asset-based) logistics provider that dispatches shipments via asset-based carriers. They have the expertise that allows them to prepare and process the documentation and perform related activities including commercial invoice, shippers export declaration, bill of lading and other documents required by the carrier or country of export, import, or transshipment pertaining to international shipments. Trading Company: A trading company trades on its own account. It performs many functions. It may buy and sell as a merchant. It may handle goods on consignment, or it may act as a commission house for some buyers. Trading companies match sellers with buyers and manage all the supportive functions such as export arrangements, paperwork, transportation, and legislative requirements. NVOCC: Non-vessel Operating Common Carrier (NVOCC) is a sh

Saturday, January 18, 2020

Case study in marketing Essay

By the end of your reading, you should be able to answer the following questions: 1. What do you understand by the term Corporate Social Responsibility (CSR)? 2. Explain two actions that Amway and its IBOs are currently taking that involve CSR. 3. Analyse the key ingredients in Amway’s CSR strategy. Show how the strategy is designed to translate the vision into practical steps on the ground. 4. Recommend ways in which Amway could enhance and develop its impact on making every child matter. Introduction Corporate Social Responsibility (CSR) means businesses and organisations working responsibly and contributing positively to the communities they operate in. It involves working with employees, their families, the local community and society at large to improve their quality of life. Companies that operate in a socially responsible way strengthen their reputations. In business, reputation is everything. It determines the extent to which customers want to buy from you, partners are willing to work with you and your standing in the community. The company  Amway is one of the world’s largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories worldwide. It is a family-owned business with a strong emphasis on family values. Its IBOs are often couples. Many of these are raising families. They therefore have a strong bond with children. These families are more than happy to partner with Amway, who, as part of its Corporate Social Responsibility strategy, works with UNICEF, the United Nations Children’s Fund. As a family company, Amway is committed to playing a part in improving the lives of children in need across the globe. In this way, the company is able to show its commitment to the support of global causes. Amway defines a global cause as ‘a social issue affecting many people around the world engaged in a struggle or plight that warrants a charitable  response’. This case study shows how Amway is a business that does more than provide customers with good quality products. It shows the practical realities of Amway’s global commitment and how it plays a key role in the communities in which it operates. Growth and responsibility An understanding of how Amway operates as an organisation gives a clearer picture of the contribution it can make to help children in need across the globe. Amway’s vision is to help people live better lives. It does this every day by providing a low-cost low-risk business opportunity based on selling qualityproducts. What does Amway do? Amway distributes a range of branded products. These products are sold to IBOs worldwide. The IBOs are Amway’s links with consumers and the communities in which they operate. The IBOs are self-employed and are highly motivated. They work within the guidelines of Amway’s Rules of Conduct and Code of Ethics, which are about being honest and responsible in trading. IBOs sell to people that they know or meet. They can introduce others to the Amway business. Typical products that IBOs sell include: personal care – fragrances, body care skin care and cosmetics durables such as cookware and water treatment systems nutrition and wellness products such as food supplements, food and drinks. IBOs play a key part in helping Amway to deliver its Global Cause Programme. In order to give many of the world’s children a chance to live a better life, Amway launched the global One by One campaign for children in 2003. The One by One programme: helps Amway to bring its vision to life declares what the company stands for builds trust and respect in Amway brands establishes Corporate Social Responsibility at a high level. Amway encourages staff and IBOs to support its One by One campaign for children. Since 2001, Amway Europe has been an official partner of UNICEF and has been able to contribute over â‚ ¬2 million (about  £1.4 million). The focus is on supporting  the worldwide ‘Immunisation Plus’ programme. This involves, for example, providing measles vaccines to children across the globe. The ‘Plus’ is about using the vehicle of immunisation to deliver other life-saving services for children. It is about making health systems stronger and promoting activities that help communities and families to improve child-care practices. For example the ‘Plus’ could include providing vitamin A supplements in countries where there is vitamin A deficiency. Since 2001, Amway and its IBOs across Europe have been supporting UNICEF’s child survival programme. The need is great. One out of ten children in Kenya does not live to see its fifth birthday, largely through preventable diseases. Malaria is the biggest killer with 93 deaths per day. Only 58% of children under two are fully immunised. The work of the One by One programme is illustrated by a field trip undertaken by Amway IBOs to Kenya. The IBOs travelled to Kilifi in 2006 to meet children and to find out what the problems are in various communities. They act as champions spreading the message throughout their groups. In Kilifi, the focus is on trying to reach the most vulnerable children and pregnant mothers. The aim is to increase immunisation from 40% to 70%. Other elements of the programme involve seeking to prevent the transmission of HIV/AIDS to infants. As the Amway organisation grows and prospers, it is able through CSR actions to help communities to grow and prosper too. Developing a strategy A strategy is an organisational plan. Implementing a strategy involves putting that plan into action. In other words a strategy shows how a business will achieve its goals. The strategy thus enables an organisation to turn its values into action. Values are what a company stands for. An important value for Amway is being a caring company. Amway believes in demonstrating this caring approach and this is why it has partnered with UNICEF. All Directors design strategies for the whole of an organisation. Effective strategies involve discussion and communication with others. The views of IBOs are influential in creating strategies for Amway. Amway’s strategies for corporate social responsibility are cascaded through the organisation as shown below. Amway’s Global Cause strategy involves creating responsible plans that make a difference. However, the strategy is flexible. In shaping the strategy, research was carried out to find out which global causes IBOs support. The results showed that many favoured a cause that helped children. There was a clear fit between Amway’s aims to help children and UNICEF’s ‘Immunisation Plus’ programme for children. Objectives From the outset, Amway set out some clear objectives for its strategy. These were to: build loyalty and pride among IBOs and employees enhance Amway’s reputation as a caring organisation  make a real difference to human lives. Child mortality is particularly high in developing countries because of infectious diseases. Many children could still be alive if they had been vaccinated. For under  £12 a child can be vaccinated against these diseases and has a fighting chance to reach adulthood. UNICEF’s world child ‘Immunisation Plus’ programme is a fitting focus for the activities of Amway UK and its IBOs. The UK initiative is part of a European-wide fundraising campaign for children. It recognises the importance of building good working relationships with UNICEF in each market in order to launch fundraising programmes through Amway’s IBOs and their customers. The objective is to raise â‚ ¬500,000 (about  £350,000) every year until 2010 across Amway Europe. In 2005 Amway UK’s partnership was deepened through becoming an official Corporate Partner of UNICEF UK. The Corporate Partnership is a closer longer-term relationship which benefits both partners. Working together the two parties raise money for UNICEF. Identifying stakeholders  Amway’s Corporate Social Responsibility strategy has been developed with the interests of the followingstakeholders in mind: Communicating the strategy  Good, clear communication is essential in making sure that the CSR strategy relates directly to the company business objectives. Communication also helps in putting the strategy into practice. A number of communications media are used: 1. Face-to-face communication: Regular meetings take place between UNICEF, Amway and its IBOs. Through meetings with UNICEF staff, Amway is able to discuss the vision and objectives. It then passes the message on by meeting with IBOs. In 2005 the two organisations arranged a joint briefing day for  IBO Leaders. They were able to hear firsthand experiences from UNICEF staff about their roles and UNICEF’s work as well as where the money goes. 2. Printed material: Amway produces a monthly magazine for all IBOs called Amagram. 3. Public relations materials are also important, particularly at launch events for the initiative (e.g. in Milton Keynes in 2006). 4. Email communication: Email is very important in the company – it plays a significant part in keeping IBOs up-to-date. 5. Online activities: There is a micro-site dedicated to the Amway UK/UNICEF partnership on the UNICEF UK website. Fundraising Amway Europe provides support for fundraising to the extent of â‚ ¬500,000 (about  £350,000) per year through selling items such as: greetings cards multi-cultural gifts and cards stationery and wrapping paper toys for children. However, Amway UK’s support goes well beyond these activities. In addition, it involves staff fundraising events and raffles organised by the IBOs. UNICEF attends IBO major events (usually supported by 1,000 or more IBOs) where requested. A UNICEF stand outlines the work with speakers, literature and merchandise. Conclusion Amway is a family business with family values. Its IBOs are people who want to make a difference to the communities in which they operate and to the wider world community. This is Corporate Social Responsibility (CSR) in action. The clue to Amway’s success is the careful planning of its strategy and its involvement with manystakeholders in getting the strategy right. Of course, it is early days in the latest chapter of a strong relationship between Amway and UNICEF. Evaluation is taking place to measure the success of the initiative in terms of meeting fundraising goals. Customer research is carried out to test customers‘ views on the relationship and to find out how aware the general public is about what Amway is doing in the field of CSR. Sample study questions 1. What do you understand by the term Corporate Social Responsibility (CSR)? 2. Explain two actions that Amway and its IBOs are currently taking that involve CSR. 3. Analyse the key ingredients in Amway’s CSR strategy. Show how the strategy is designed to translate the vision into practical steps on the ground. 4. Recommend ways in which Amway could enhance and develop its impact on making every child matter.

Friday, January 10, 2020

Taiwan Living Culture

There is an issue comes up when Taiwan talks about culture conservation, which is the conflict between social development and preservation of military dependents’ villages. Taiwan is a place that lived by Holo, Hakka and indigenous peoples. Besides indigenous people, there are many mainlanders who came from mainland China. Those mainlanders came with Kuomintang government for political affairs that happened in China since 1940s. Hence, compare to indigenous people, military dependents’ villages, the places mainlanders were living, is actually a minor culture in Taiwan.Therefore, there are some difficulties for the culture-based workshops when they are trying to protect military dependents’ villages. There is lesser population who insist to protect their culture. Moreover, a number of residents were basically moved out from the villages. In this issue, we could study the issue with our cultural communication knowledge, especially identify the culture element that the issue brought by. Refer to the article title, preserving military dependents’ villages, the article is discussing about how the workshops trying to preserve military dependents’ villages and what are the concerns they are having.Since military dependents’ villages are minority culture in Taiwan, as well as they are not Taiwan’s local culture, we can understand how difficult the workshops’ tasks are. Hence, preserving military dependents’ villages is an issue. This issue was discussed recently. It was being studied since 1990s. We noticed that it was a trend of cultural discussion, which has no certainty beginning and ending. It is generally happened in Taiwan. Those active workshops were operating much in Kaohsiung and New Taipei City. There are some people who involved in this issue.First of all, there is a workshop called Association of Mainlander Taiwanese (AMT). It is formed in 2004. Yang Tsung-rong is one of board of directors of AM T. He is an Associate Professor at National Taiwan Normal University in Taipei too. He said that the workshop recently focuses on conserving the unique villages. The second involved party is Ministry of National Defense (MND). The land of dependents’ villages belongs to MND. There is a law named Act for Rebuilding Old Quarters. It assures MND to have right of demolish the village after the military dependents moved out.They will rebuild new apartments for military dependents. Sometimes, they sold the apartments in accordance with National Property Act to fund the construction of apartments. The third party is Lin Fung-ching, who is a deputy chief executive of Kaohsiung Military Dependents’ Villages Culture Development Association. The workshop was formed in 2007 and operates the Kaohsiung Museum of Military Dependents’ Villages. She agreed that less-is-more strategy which means preserving a limited number of the housing areas is sufficient.She understood the gov ernment’s concern since preserving all 888 villages is a challenge of local development. Nevertheless, she stated that preserving old buildings in a village is not enough. The fourth person is Wang He-ping, who is another chief executive of the Kaohsiung workshop. He supports the preservation idea and aims to preserve Mingde New Village, Zuoying District as a â€Å"living museum† that would see villagers continue to live in the village. Visitors can move into vacant houses to feel their day life culture. He enhanced that preserving the villages is promoting â€Å"green belt† concept.It would add to Kaohsiung’s tourism resources. He said that dependents’ villages are a minority culture, but they are not a minor part of Taiwan’s culture. Wang Ji-xin is the fifth person who involved in this issue. He is a founding board member of the New Taipei City Military Dependents’ Villages Culture Association which formed by year 2007. The associat ion is to preserve approximately 60 houses of Sanchong First Village. He is a former resident of the village too. He mentioned that bulldozers will also remove an irretrievable piece of Taiwan’s pluralistic culture.Sanchong First Village’s residents had move out and into purpose-built apartment buildings in New Taipei City by 2006. They could only make oral histories instead of make a living museum as Mingde does. Basically, Taiwan is a place that highly appreciates traditional culture. At first, they believed and followed the Chinese culture. Since 1990s, Taiwan started to focus on local culture. They appreciate Holo, Hakka and indigenous groups. Even Ministry of Education introduced the program called â€Å"Knowing Taiwan† which focused Taiwan’s history, geography and society instead of centered on mainland China.As the article mentioned, mainlanders who came to Taiwan with Kuomintang government had been allocated in certain places. They thought that st aying in Taiwan was temporary plan. However, the dream of â€Å"retaking mainland† faded and the mainlanders had to stay in Taiwan. According to government’s arrangement in 1980s, 90% of 110,000 households recorded in 1984, the dependents of mainlanders, who were military’s families, have left the villages. Nevertheless, some workshops tried to request to preserve the villages for culture conservation.At last, we found that the workshops perform so well which fight for their culture yet do not ignore the social development. What we learnt in communication and culture, we have no problem to agree that living lifestyle is one of culture definition’s elements. There is a set of pattern preserved and shared human activities among a social group from generations to generations. In this article, the dependents’ villages are recognized culture of what we learnt in class. The military dependents’ villages were brought by mainlanders from mainland of China.They brought their families to Taiwan as well. Hence, they started practice their normal life in Taiwan generations by generations. Moreover, there are pictures of their culture proof. For the first page, we can see a big house built at Mingde New Village in Kaohsiung. It is for higher-ranking officers. The second page has 5 photos. The top one is the narrow alleys in the military dependents’ village. The photo below it shows the mandarin words which means â€Å"Be calm amid confusion†. It would be probably the residents’ value oriented.The other two photos that wrote mandarin words, â€Å"One year to get ready, two years to recapture, three years to clean up and five years to finish the job†. The military has the purpose on recapture the mainland of China when they came to Taiwan. On the following page, there is a photo of some apartments. They are the new apartment buildings for military families such as these in Kaohsiung’s Zuoying Distri ct. We noticed that the villages’ culture had been gone. The other photo in this page shows the military dependents villages’ cultural festival in New Taipei City.The fifth page showed the military uniforms and identity cards at the Kaohsiung Museum of military dependents’ villages. The last page showed the selection of dishes at a Kaohsiung military dependents villages’ food festival in 2011 and a well-preserved living room at Sanchong First Village in New Taipei City. All of them are significant culture. This issue is quite similar to Malaysia’s not to demolish Jalan Sultan case. We noticed that culture preservation is important, especially the historical buildings. We understand social development is important too yet there are some ways to avoid from demolishing cultural buildings.As the photo we saw in fourth page, the original outlook and environment was gone after the rebuilding. It will be happened in Jalan Sultan if we do not fight for the preservation of culture. It is sad if we lost our significant culture on our land. Therefore, we should appreciate our culture and think the other ways to avoid from demolishing our significant culture. For example, Melaka had preserved those culture buildings and items. They then become elements of tourism and improving our national incomes. Hence, we should think twice before we made the cruel decision of demolishing some precious and valuable cultures.